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Sponsor Event: Zumtobel Road Show 2017 by AMA Lighting (1 LU)

October 11, 2017


I am super excited to let you know about the Zumtobel Road Show 2017 that will be here in Birmingham on October 11th.  Thomas Wunderlich with Zumtobel Lighting, Zac White with AMA Lighting and myself will be hosting the event.  Graham Whittaker will be our presenter.

Graham will be presenting on “Limbic Lighting” at 8 AM, noon and 4 PM.  We will be serving a continental breakfast, lunch and hors d’oevres for each of the three presentations.

A reception will follow the last presentation from 5 PM to 7PM with beer and wine.  We will have tables set up with the samples on them for you to look at before or after each of the presentations.  Please email Chris Basselin at cbasselin@amalighting.com to confirm if you will be available for one of the presentations.


Birmingham Marriott

3590 Grandview Parkway

Birmingham, Alabama 35243


Course Title: Limbic Lighting – How to influence buying decisions of shoppers

Course Number: AIAZUMTOBEL2 2015

Course Description: One of the key topics in shop and retail design is creating

unique shopping experiences and target group activation. There is a large interest in understanding the motivation and main drivers of shoppers. However latest neuro science studies show that 90% our decisions as humans are based on emotions, these emotion driven decisions are also driving the buying decisions at point of sale. As lighting experts, we understand that light impacts on people’s mood, emotion and therefore wellbeing – both in a positive and negative ways .However we realized that lighting and emotion has never been researched in the shop and retail environment from a consumer perspective until now. The results of the limbic lighting study show that lighting is closely related to the wellbeing of the customers and therefore dwell times and individual spending significantly, in fact 10% if applied in the right way. Limbic lighting is not connected to specific lighting technology, it is more deeply linked to a better and profound understanding of the shopper and their behavior. This study and course allows architects and interior designers to understand the consumers side of lighting better and enhance shop design according to the needs of the customer target groups

Course Format: Instructor-led face-to-face

Number of Course Learning Units: 1

Credit Designations: LU

Learning Objective 1: Understand what drives buying decisions of shoppers in a

retail environment and what this could be used to the advantage of your customers. Learn how Gerry Weber increased sales in a shop by 10% with Limbic Lighting.

Learning Objective 2: Learn about three different shopper types and the lighting

designs which attract them most.

Learning Objective 3: Learn about neuroscience and how we are affected as

humans unconsciously by built environment and design.

Learning Objective 4: Know about the right approach and the right tools to apply

target group specific lighting


October 11, 2017
Event Category:


Birmingham, United States + Google Map